Thursday, February 18, 2010

Its true...

Attention: Important
This is an article written by one of my previous professor at Sheridan College, Kathryn Adams. Please read, it's important to all designers, illustrators, web designers and other art fields.

Monday, September 14, 2009 at 8:27pm
Full credit goes to my student, Rebecca Yanovskaya, for bringing this to my attention. The blogger quoted below found a post on Craigslist that explains the insanity of doing spec work better than anything I can say. The original author is unknown, but beautifully sets out the argument regarding why artists need to stop accepting work in exchange for "experience" and "exposure". Sadly, Craigslist is not the only source of such dubious "opportunities". The web link is at the bottom if you want to read all the follow-up comments to the blog post. Thank you Rebecca. And all you artists out there print this off and read it if ever you are tempted to work on spec.


I’m a self-employed graphic designer. In the old days, when I was greener than a leprechaun’s testicles, nothing would make me consider suicide quicker than a potential client who was, in fact, just some deluded jackass. The hook was usually, “If you do this job cheap, I’ve loads more work for you!” and I bought that line more times than anyone with an ounce of sense ought to have.

This morning, the following was posted on CraigsList. It’s been doing the rounds on design boards and blogs in a big community whoop because it captures and excoriates so perfectly the ignorance and arrogance inflicted on designers by design morons.

The post was quickly flagged and removed (i.e. censored) by CraigsList users, but not before it became the gift that keeps on giving. Who was that masked crusader? Designers everywhere owe him a hot coffee and a big hug:

Post from Craigslist
Every day, there are more and more Craiglist posts seeking “artists” for everything from auto graphics to comic books to corporate logo designs. More people are finding themselves in need of some form of illustrative service.

But what they’re NOT doing, unfortunately, is realizing how rare someone with these particular talents can be.

To those who are “seeking artists”, let me ask you; How many people do you know, personally, with the talent and skill to perform the services you need? A dozen? Five? One? …none?

More than likely, you don’t know any. Otherwise, you wouldn’t be posting on Craigslist to find them.

And this is not really a surprise.

In this country, there are almost twice as many neurosurgeons as there are professional illustrators. There are eleven times as many certified mechanics. There are SEVENTY times as many people in the IT field.

So, given that they are less rare, and therefore less in demand, would it make sense to ask your mechanic to work on your car for free? Would you look him in the eye, with a straight face, and tell him that his compensation would be the ability to have his work shown to others as you drive down the street?

Would you offer a neurosurgeon the “opportunity” to add your name to his resume as payment for removing that pesky tumor? (Maybe you could offer him “a few bucks” for “materials”. What a deal!)

Would you be able to seriously even CONSIDER offering your web hosting service the chance to have people see their work, by viewing your website, as their payment for hosting you?
If you answered “yes” to ANY of the above, you’re obviously insane. If you answered “no”, then kudos to you for living in the real world.

But then tell me… why would you think it is okay to live out the same, delusional, ridiculous fantasy when seeking someone whose abilities are even less in supply than these folks?

Graphic artists, illustrators, painters, etc., are skilled tradesmen. As such, to consider them as, or deal with them as, anything less than professionals fully deserving of your respect is both insulting and a bad reflection on you as a sane, reasonable person. In short, it makes you look like a twit.

A few things you need to know;
1. It is not a “great opportunity” for an artist to have his work seen on your car/’zine/website/bedroom wall, etc. It IS a “great opportunity” for YOU to have their work there.

2. It is not clever to seek a “student” or “beginner” in an attempt to get work for free. It’s ignorant and insulting. They may be “students”, but that does not mean they don’t deserve to be paid for their hard work. You were a “student” once, too. Would you have taken that job at McDonalds with no pay, because you were learning essential job skills for the real world? Yes, your proposition it JUST as stupid.

3. The chance to have their name on something that is going to be seen by other people, whether it’s one or one million, is NOT a valid enticement. Neither is the right to add that work to their “portfolio”. They get to do those things ANYWAY, after being paid as they should. It’s not compensation. It’s their right, and it’s a given.

4. Stop thinking that you’re giving them some great chance to work. Once they skip over your silly ad, as they should, the next ad is usually for someone who lives in the real world, and as such, will pay them. There are far more jobs needing these skills than there are people who possess these skills.

5. Students DO need “experience”. But they do NOT need to get it by giving their work away. In fact, this does not even offer them the experience they need. Anyone who will not/can not pay them is obviously the type of person or business they should be ashamed to have on their resume anyway. Do you think professional contractors list the “experience” they got while nailing down a loose step at their grandmother’s house when they were seventeen?
If you your company or gig was worth listing as desired experience, it would be able to pay for the services it received. The only experience they will get doing free work for you is a lesson learned in what kinds of scrubs they should not lower themselves to deal with.

6. (This one is FOR the artists out there, please pay attention.) Some will ask you to “submit work for consideration”. They may even be posing as some sort of “contest”. These are almost always scams. They will take the work submitted by many artists seeking to win the “contest”, or be “chosen” for the gig, and find what they like most. They will then usually have someone who works for them, or someone who works incredibly cheap because they have no originality or talent of their own, reproduce that same work, or even just make slight modifications to it, and claim it as their own. You will NOT be paid, you will NOT win the contest. The only people who win, here, are the underhanded folks who run these ads. This is speculative, or “spec”, work. It’s risky at best, and a complete scam at worst. I urge you to avoid it, completely. For more information on this subject, please visit
So to artists/designers/illustrators looking for work, do everyone a favor, ESPECIALLY yourselves, and avoid people who do not intend to pay you. Whether they are “spec” gigs, or just some guy who wants a free mural on his living room walls. They need you. You do NOT need them.

And for those who are looking for someone to do work for free… please wake up and join the real world. The only thing you’re accomplishing is to insult those with the skills you need. Get a clue.


kin said...

yooo bryce, it's heather. this message ought to be spread far and wide. not only are ads like this all over the place, i think they make up the majority of ads i've seen online for any kind of work in the art industry. it IS insulting and it's also really depressing. i'm posting a link to this blog entry on facebook.

Exploriment said...

On a similar note....

Design me a logo. And pie charts. For free.

Very funny read.

I’m constantly floored by the effrontery of asswipes on Craiglist acting as though they’re doing you a favour asking for free artwork “that you can put in your portfolio.” I can work all day on artwork to put in my portfolio. I don’t need you. Or the “contest to design a logo.” How about a contest to see who can suck my balls the best.

No matter how new you are, no matter how badly you want to break into the business, spec work will never work out well for either the individual doing it or the industry as a whole.